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Two essential metrics impact how YouTube ranks video content: audience retention and watch time. YouTube Studio comes packed with analytics that help you understand what’s working and what isn’t in your video content so that you can make informed decisions backed by data. To increase watch time for your channel, link out to a playlist by using an end card in your video.

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Pro tip: YouTube allows you to link related content at the end of videos. This means that once a viewer has finished watching one video, another will automatically start and increase your watch time metric.

Playlists and watch time are a match made in heaven because playlists are auto-play. Playlists play an important role in your growth strategy because they impact watch time, a value metric that YouTube uses to rank video content. Want to get more eyeballs on your YouTube content? Navigate to the playlist tab to organize, create, and edit your playlists.

Under monetization, select on or off from the dropdown menu.

To turn on monetization for specific videos, follow these steps: Outside of optimizing your video metadata, the content section allows you to monetize your video content (more on this below!). Niche categories tend to acquire more views because you’re not competing with a popular category like personal blogs or travel. Pro tip: If your video is in a niche, categorize it as such. Categorizing doesn’t hugely impact how YouTube ranks your video, but it does help generate views from users exploring categories. Make sure to add a category to your video that relates to the content. Use descriptive keywords that are relevant to your content, with a focus on quality over quantity. Think of your thumbnail as an opportunity to convey precisely why a potential viewer should choose your video over someone else’s. Using an engaging thumbnail can skyrocket your views. You might not realize that a tiny image can have a big impact. Like a video’s title, it’s essential to target the keywords your audience is searching for on YouTube. Provide your audience with in-depth video descriptions to encourage viewers to click through and view your video. Consider whether you’re targeting the right keywords in your video title, and remember that snappy, clever titles tend to hook in viewers. Revisiting the title of your video is a great tactic to get more views and growth. Here’s a quick overview of the metadata elements that you can optimize: Once you’re in the editor, you can change the details of your video to help YouTube rank your videos so that you get more eyes on your content.

Click on the pen icon to launch the video editor screen.

In the content tab, navigate and hover over a video until the pen icon appears.Once you’ve uploaded a video to YouTube, you can edit and optimize how the video is displayed to help navigate the YouTube algorithm.

How to use youtube studio how to#

Phew! How to optimize your YouTube videos Here, you can view all your video uploads (public, unlisted, and private), enable features such as monetization, and optimize key elements of your video content for growth. Previously known as video manager, the content tab is your go-to location for all things video-related. Here, you get a high-level overview of how your channel is performing with the latest video performance metrics, recent comments, channel violations, and YouTube news displayed as various widgets on the user-friendly interface.

Dashboardĭashboard is the homepage of your YouTube Studio. Ready to get your hands dirty? Let’s explore the YouTube Creator Studio section by section, and we’ll explain how different areas can help you grow your channel. Navigate the Studio by browsing the tabs on the left-hand side of the screen.Select Youtube Studio from the dropdown menu.Click your name icon in the top right corner.Head to YouTube and go through the following steps: A bit like Google Analytics, but for video. Think of YouTube Creator Studio as the backend of your channel-a place to measure, optimize, and improve your videos for performance and growth. YouTube Studio is where you manage videos, analyze the performance of your channel, respond to comments you’ve received, and start to make money from your channel by adding ads to your content.

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Bonus: Download the free 30-day plan to grow your YouTube following fast, a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success.